BYOB, 2016–2018
a performative practice activated through videos and various material forms
BYOB was the fictional brand that I created and performed through various short-form video works, props, costumes, sculptural objects and printed ephemera during my graduate studies at Cranbrook Academy of Art. Smearing the line between sincerity and parody, these works appropriated advertisements and other marketing forms depicting a very particular flavor of aspirational lifestyle imagery; a response to the emerging ubiquity of social media influencers. Everything is beige. Foods are used to dye and augment clothing. The body is as much a prop as the bespoke grass clipping nail polish. This work was a mechanism to look critically at the images I was encountering daily, as well as the potentially harmful processes and ideaologies I was complicit in perpetuating. What is for sale here? Who is directing this constructed reality? The questions that arose while making this body of work, still greatly influence my practice. Likewise, I continue to use many of the methods that I was experimenting with during this time.
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Browse videos:
BYOB home: BÖRD
BYOB: Beige Bowl
BYOB SS17: Turmeric Kombucha Vegan Jello Socks
Butter London™ for BYOB: Grass Clippings
Butter London™ for BYOB: Almond Skin
Whole Wheat Spa: a film by BYOB